·      Promoting the idea of relying on public opinion polls while formulating public policies.

·      Adopting a survey research curriculum to prepare marketing plans in the private sector and meeting customers' needs.

·      Developing data collection mechanisms and optimize the use of modern technologies and programs in data collection and field monitoring mechanisms in data collection.

·      Contributing to the formation of a team of consultants in the fields of scientific methodologies, survey research, economic and legal studies, local governance, the private sector, and other different fields.